The TEB-BNP Paribas WTA Championships will be held in the Turkish city of Istanbul in 2011, 2012 and 2013, with the two financial institutions collaborating as the “official bank” of the event. Under the terms of the agreement, TEB-BNP Paribas will receive global exposure through on-court branding, broadcast and digital brand exposure as well as international promotions across all WTA platforms, including digital and social media channels.
“We are very excited and extremely proud to name TEB-BNP Paribas as the title sponsor of our year-end Championships, the apex of our season, for the next three years,” said Stacey Allaster, chairman and CEO of the WTA. “Our partnership with TEB-BNP Paribas is yet another example of how attractive women's tennis is to sponsors.”
TEB chief executive officer Varol Civil added: “By becoming the title sponsor of the WTA Championships in Istanbul, TEB is carrying forward the BNP Paribas Group's global sports sponsorship policy. As well as enhancing the local and international impact of this major sports event, our sponsorship will contribute to the development of tennis in this country with the experience, knowledge and organisational ability brought by the WTA.”
BNP Paribas has been a leading sponsor of world tennis for nearly 40 years, with the company acting as the lead sponsor of some of the largest tennis events, including the French Open at Roland Garros, the Davis Cup, Fed Cup, five ATP Masters 1000 events and numerous junior and wheelchair tournaments.
The TEB-BNP Paribas WTA Championships will be hosted at the state of the art Sinan Erdem Arena in Istanbul and will feature the world's top eight singles players and top four doubles teams who will compete for a share of US$5 million in prize money.
