The Federation is tendering the rights for the four seasons from the 2012-13 campaign through to 2015-16. It is the first time they are being sold separately from the DFB's other rights, including men's senior national team matches.
The rights for national team matches for the next cycle were sold to ARD and ZDF last month. The Federation expects to close deals for the cup rights by September, according to TV Sports Markets.
"I expect an exciting competition between public and private television channels," DFB general secretary Wolfgang Niersbach told local media. Public-service broadcasters ARD and ZDF, and Germany's biggest commercial broadcasters, RTL and Sat.1, are all expected to bid. News agency DPA reports that the competition generated over Eur60 million for the Federation last season from television and sponsorship rights.
Public-service broadcasters ARD and ZDF have the rights for eight live matches per season in the current cycle through to the end of the 2012-13 campaign. Pay-television broadcaster Sky Deutschland has the rights for all 63 matches in the competition, including those aired by ARD and ZDF. For all the latest TV sports rights news visit www.tvsportsmarkets.com/news.
