The South African Rugby Union (SARU) sealed the deal with Castle Lager, with the agreement also seeing the brand snap up sponsorship rights to South Africa national team home Test matches and overseas tours. This year’s Castle Tri-Nations series will kick off on July 23 when South Africa takes on Australia in Sydney.
“Castle Lager and SAB Miller are old friends and it’s with great pleasure that we welcome them as naming rights sponsor of the Castle Tri-Nations Series and in their continuance as an associate Springbok sponsor,” said SARU president Oregan Hoskins.
“The tournament is simply the toughest in world rugby and enjoys a global profile and international regard as being at rugby’s cutting edge,” he added. “SAB Miller is a cutting edge company and once again it’s very satisfying to have Castle Lager as so visible a part of the rugby family.”
Castle Lager is the only company that sponsors all three of South Africa’s largest national sporting codes – football, cricket and rugby union.
Norman Adami, SAB’s chairman and managing director, added: “Castle Lager and the Springboks are an integral part of the fabric of South African society. The further coming together of these two brands today is very special and the partnership forged will be significant for South African sport – both now and in the future.”
