Europe’s leading sports entertainment group will receive an array of branding opportunities in the lead-up to the ceremony and on the evening itself, tying itself to the industry’s leading celebration and showcase for outstanding commercial success in the business of sport. The firm will also act as category sponsor for the Best TV Sport Commercial Award at the ceremony.
Heather Bowler, Eurosport’s director of global communications, said: “As a pure sports provider, we understand the power of linking a brand to sport and its uplifting values; it’s passionate, it’s powerful, it works. We see many inspiring advertising campaigns on our platform.”
Bowler added: “However, the perpetual talent of agencies and marketers to come up with innovative, creative, and outstanding ideas and concepts that seduce the public never ceases to amaze us. Eurosport is really proud to sponsor the Best TV Sport Commercial.”
The 2011 Sport Industry Awards will see a sell-out crowd of 1,500 industry representatives gather in central London on May 11. Along with the 10th anniversary celebrations this year’s winners will walk away with a much-coveted Sport Industry Award from a field of more than 200 entering companies and organisations.
