Under the terms of the contract, Nimbus will be responsible for running, marketing and distributing broadcasts from the Indian Masters, Indian Classic and the prestigious Indian Open, which is one of the leading competitions on the Asian Tour and will celebrate its 50th edition in 2013.
“This agreement with the IGU is part of our commitment to building the commercial value of the sport of Golf in Asia through long-term investments,” said Nimbus Sport chief operating officer Yannick Colaco. “The Indian Open, Masters and Classic are prestigious events which, in stature, deserve to be on par with the best in the continent.”
IGU president Rohit Amin added: “This agreement will not only ensure the presence of three world class IGU-sanctioned events in India, but will also ensure a significant increase in the funds available with the IGU to invest in development of golf in India. The growth of Indian golf has to be fuelled by financial investments and marketing prowess. Our partnership with Nimbus Sport will deliver this and much more.”
