SportBusiness.com

Eurosport signs up to Soccerex vision

Soccerex has unveiled Eurosport as the premium media partner for the Soccerex European Forum in a deal that will run through to 2014.

As part of a three-year partnership, the leading sports entertainment group will provide news coverage of the Soccerex European Forum across its channels as well as broadcasting a dedicated programme on the Forum post-event. The Forum, which will be staged in Manchester from March 30-31, brings together the leaders of the football industry from across Europe and the world.

“Eurosport is a great partner for Soccerex as there is a natural synergy between the two brands – in particular with the European Forum,” said David Wright, marketing director at Soccerex.

“Eurosport is a recognised brand in the football industry and this partnership will bring great positive attention to our Forum and will also provide fans across Europe with exclusive Soccerex content for the next three years,” he added.

Heather Bowler, Eurosport’s global communications director, said: "Football is a pillar sport for Eurosport and it makes perfect sense for us to partner with Soccerex, a global leader in the business of football. The European Forum is an opportunity to showcase our superb year-round multi-platform football offer featuring top live events, coverage and news on our TV, online and mobile platforms.”