The US company, which exceeded US$1 billion in annual turnover for the first time last year, will replace Puma as the club’s official kit and apparel supplier at the start of the 2012-13 season.
Under Armour has attempted to increase its market share through sealing endorsement deals within a range of sports over recent years, and commercial partners include New England Patriots quarterback Tom Brady, Olympic downhill skiing champion Lindsey Vonn and swimmer Michael Phelps.
Under Armour’s European sports partners include German Bundesliga team Hannover 96 and the Welsh Rugby Union. “They are an extremely ambitious brand with global aspirations, making them ideal partners for Tottenham Hotspur,” said Tottenham chairman Daniel Levy.
Under Armour CEO and founder, Kevin Plank, added: “This is a highly significant and exciting partnership for Under Armour. Aligning with an elite organisation like Tottenham Hotspur demonstrates our deep commitment to growing the Under Armour brand in the UK and to showcasing our apparel and footwear on the world’s most prestigious athletic stages.”
