The session, titled 'Digital Media: The Changing Face of Fan Interaction', will feature a series of interactive presentations looking at how digital media has moved the goalposts of fan engagement and the different opportunities presented by the new media landscape.
The presentations will be made by Rick Kelley, head of mid-market sales in the EMEA region at Facebook, Konami head of online business development Florian Stronk and Mario Turza, global digital lead at Nike Football. The panel will be chaired by Michael McBride, vice-president of business operations at leading sports social gaming company Lionside.
Stronk said: "The European Forum is a great opportunity for us to present our involvement in football, including but also beyond the gaming aspects that Konami has been known for. It is a rapidly changing business field for licence owners as well as for sponsors. This session should bring everyone up to date and will surely provide interesting insights into the rapidly evolving monetisation and promotion opportunities in the digital space."
The 2011 Soccerex European Forum will take place on March 30-31 in Manchester. For further information about the event, call +44 (0)208 7427100 or visit www.soccerex.com/europe.
