The telecommunications company, which is a subsidiary of Vodafone, has linked up with the tournament’s official broadcaster, ESPN Star Sports. Vodafone customers will be able to watch ball-by-ball live coverage of the 49 one-day internationals on their mobile phones via ESPN Mobile TV.
The company has also been named as a co-presenting broadcast sponsor of ESPN Star Sports' coverage of the World Cup. The competition will be staged in India, Bangladesh and Sri Lanka, and will start on February 19.
“The 2011 cricket season in India coincides with an exciting time in the telecom industry,” said Vodafone Essar chief marketing officer Kumar Ramanathan. “Through this association with ESPN Star Sports...we continue to engage our customers in a more meaningful and relevant manner.”
