The panel, hosted by UEFA, will include Claus-Peter Mayer, vice-president of global sports marketing in football at Adidas; Martin Kempkes, head of marketing at Intersport; Stephane Fillastre, commercial director of football at Warner Bros and UEFA senior licensing manager Lars Bretscher.
Titled 'Euro 2012 Licensing - Reaching the Fans', the session will cover the role of licensing in the tournament, how to bring the Euro brand alive, licensing strategy, commercial objectives, OLP development, marketing and distribution, on-site retail, creative development and official retailers.
The Soccerex European Forum is a two-day event which is returning to Manchester for a second year at the Manchester Central and will see the elite of Europe's football industry come together to debate, network and do business.
For more information about the March 30-31 event, please call +44 (0)208 7427100 or visit www.soccerex.com/europe.
