SportBusiness.com

Sport Industry Awards shortlist unveiled

The Sport Industry Group has unveiled its official shortlist for the Sport Industry Awards 2011, the 10th anniversary of the prestigious event.

A list of nominees has been revealed after a steering committee process involving more than 60 key industry figures and 50 hours of judging. The Sport Industry Group stated that the number of entries for the Awards had enjoyed a "substantial year-on-year growth".

The nominees will now go forward to the main judging panel, which will decide the winners in each of the 13 award categories. The results will be announced at the star-studded Awards ceremony on May 11 at Battersea Evolution in front of 1,500 industry representatives.

Categories include the 'Best Sponsorship of a Sport Event or Competition', 'Best Use of PR in a Sport Campaign', 'The Community Programme Award', 'Best Use of Digital Communications in Sport', 'Best TV Sport Commercial', 'Best Sponsorship of a Sport Team or Individual' and 'Best Integrated Sport Marketing Campaign'.

The other categories include 'Sport Website of the Year', 'Sport Venue of the Year', 'Sport Brand of the Year', 'Sport Participation Event of the Year', 'Sport Governing Body of the Year' and 'Sport Agency of the Year'. For the full shortlist of nominees, click here.