The bank, which has been an associate sponsor for nine years, has penned a five-year deal to replace Sasol as partner of the Springboks. The deal also covers the country’s sevens team and is reported to be worth more than US$30 million.
“In many ways this announcement completes the circle,” said Oregan Hoskins, president of the SARU. “For the past 25 years Absa – through their various incarnations – have supported the Currie Cup and shown a commitment and passion for the sport, which has few rivals among sponsors in any South African sports code.”
Saru CEO Jurie Roux told the SAPA: “The deal was largely signed and sealed within a month of our beginning to seek a new sponsor, which is a tribute to Absa's enthusiasm for rugby and the massive appeal of the Springboks.”
South Africa will aim to retain its Rugby World Cup crown later this year in New Zealand.
