Alpari will have premium brand exposure at both Knicks and Rangers regular-season and play-off home games at Madison Square Garden in the National Basketball Association and National Hockey League, respectively. The agreement will include court-side LED signage for Alpari during Knicks games, while at Rangers games Alpari will have branded dashboards, a feature on Gardenvision, the centre-hung scoreboard and in-arena LED signage exposure.
“This is our first sponsorship with a US sports team and I believe it truly demonstrates Alpari’s growing influence in the United States and the increased awareness of the Alpari brand,” said Alpari US CEO Daniel Skowronski. “We are eager to introduce Alpari to different communities across the world and proud to do it at Madison Square Garden.”
Greg Elliott, senior vice-president of marketing partnerships for Madison Square Garden Sports, added: “This partnership will provide Alpari with tremendous brand exposure at the world’s most famous arena, and exceptional experiential opportunities for Alpari and their customers.”
