The lead brand to be used will be Castrol’s Edge product, a high-performance synthetic motor oil. As a sponsor of the NFL, Castrol will enjoy exposure across a number of platforms, including TV broadcasts, the NFL Network and NFL.com.
Financial details and the length of the deal will remain undisclosed. “Castrol is all about delivering engine performance,” said Shyam Balasubramanian, vice-president of marketing in the Americas for Castrol.
“We see strong synergies with the NFL, which brings exciting on-field performance to millions of fans every week,” Balasubramanian added. “We look forward to working with the NFL and connecting to its massive fan base.”
Keith Turner, the NFL’s senior vice-president of media sales and sponsorship, added: “We are pleased to welcome Castrol to the NFL family. Both the NFL and Castrol strive to deliver the best to their fans. We look forward to developing innovative ways to connect with our fans.”
