Sinopec, also known as the China Petroleum and Chemical Corporation, has become an official partner of the IAAF and its World Athletics Series through 2015. The IAAF’s worldwide marketing partner, Dentsu, brokered the deal.
Under the terms of the contract, Sinopec will join Samsung and Adidas in providing additional financial support to the IAAF for the body’s Continental Programme. The company was recently the title sponsor of the IAAF World Half Marathon Championships and an official partner of the VTB Bank Continental Cup. The IAAF now has seven confirmed official partners for the 2011 World Championships, which will take place from August 27 to September 4 in Daegu, South Korea.
“In our pursuit in growing the excellence of the sport of athletics in all continents of the world, I am delighted to be associated with such a prestigious partner, especially with the staging of two out of our next three World Championships in the continent of Asia,” said IAAF president Lamine Diack.
“I am sure that Sinopec will add a lot of value to the world athletics family and this partnership will go a long way to strengthen our presence in China and Asia.” The IAAF’s six other official worldwide partners are Seiko, TDK, Toyota, VTB, Adidas and Samsung.
