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Mike Lee: England bid was not Premier League

PR expert Mike Lee, the man behind Qatar's victorious bid to host the 2022 World Cup, has slammed England's 2018 World Cup bid campaign after it gathered only two of 22 first-preference votes on Thursday.

"This England bid campaign was not Premier League, it was relegation and League One," said Lee. "I'm not sure it is healthy to blame everyone else, and not reflect on the campaign itself."

Lee, who previously worked on London and Brazil's winning bids to host the respective 2012 and 2016 Olympics, was particularly damning of the appointment of Football Association chairman Lord Triesman as bid leader.

Triesman resigned from both positions in May after a newspaper article claimed he suggested Spain could drop its 2018 bid if rival bidder Russia helped bribe referees at the 2010 World Cup.

"It was clear to everybody that Lord Triesman was not the right choice," added Lee. "He was not popular among his fellow colleagues here in English football. He was terribly unpopular in international football and for nearly 60 per cent of the campaign we were hampered.

"As you look back from the choice of the wrong bid leader in the first instance through to alienating the Premier League and a series of PR own goals, it has not been a success."