The figure would be achieved by agreeing distribution deals with DISH Network and AT&T, which reach 14.3 million and 2.7 million homes respectively.
“There’s two major players that don’t have the network,” MLB Network top executive told the Reuters Global Media Summit audience in New York.
“If both come in we’d probably exceed it [the 70 million mark].”
Successfully launched in 2009, the MLB Network reached 56 million households by giving one third of the company to distributors such as DirecTV, Comcast, Time Warner and Cox Communications, but it is unlikely to repeat the strategy with DISH and AT&T.
