Meijer operates almost 200 stores and is headquartered in Michigan, which is also the home state of Team Penske.
“Meijer is a terrific company and we are proud to represent such a premiere organization,” said team owner Roger Penske. “We are excited to develop this new relationship and we believe Meijer will be a key partner for Team Penske, beginning in 2011.”
“Meijer is thrilled to work with Team Penske, the most successful team in the history of IndyCar racing,” added Meijer co-chairman and CEO Hank Meijer. “We hope to be a part of many race wins and championships with [drivers] Will [Power], Helio [Castroneves] and Ryan [Briscoe] and we know they and the Penske team will be great ambassadors for Meijer and all of our associates.”
Coca-Cola will play an integrated role in the sponsorship as a key supplier to the retail chain and a partner of the team.
