MasterCard UEFA Champions League sponsorship claimed the Multi-National Award while Philips’ sponsorship of the National Theatre in London won the Business to Business category.
Other award winners were BT - The Difference is You (Business to Employee), The AEGON Breakfast Club (Business to Community Low Budget), British Gas Pools 4 Schools (Business to Community), O2 Be The Difference/Irish Rugby (Business to Consumer) and O!Karte Riga Night Run and Specsavers - An Eye for Expertise (joint Business to Consumer Low Budget winners).
The Highly Commended accolades were presented to Barclays Ball Kids (Business to Community), Guinness Premiership: Season 2009-2010 (Business to Consumer) and Castrol 2010 FIFA World Cup (Multi-National).
Entries for the Awards were received from 13 European countries and were assessed by an independent panel of expert judges from across the continent. The Awards Ceremony at the Heineken Experience in Amsterdam on Wednesday night was part of the annual two-day European sponsorship conference, Future Sponsorship, staged this year at the Renaissance Hotel.
