The package gives brands the chance to associate themselves with the best of British flat racing through one partnership, by offering naming rights for the series and exclusive marketing and sponsorship rights for the historic Guineas Festival and the season finale at Ascot.
“British racing is renowned as the best in the world and through the new British Champions Series we are able to bring to the market for the first time a bespoke package of commercial partner rights encompassing the 28 best days of the British flat season,” said British Champions Series chief executive Karl Oliver.
“In addition to unrivalled terrestrial broadcast coverage and media exposure, I believe the Series also provides the right brand with the opportunity to be part of the transformation and continued growth of a sport synonymous with sporting excellence, royal patronage, fashion and style, but with a unique capacity to attract people from all backgrounds.”
The series is currently in discussions to appoint a sponsorship agency that will provide assistance with prospecting and liaising with commercial partners.
