Softball made its Olympic debut at the 1996 Games in Atlanta, but was dropped from the Olympic programme after the 2008 Games in Beijing.
“Clearly we are very serious about continuing to promote and develop our sport not only in the 128 countries where we already have member federations, but in other nations as well,” said ISF president Don Porter.
“The sport of softball is not going away and we look forward to having multi-national or international partners onboard with us soon as we continue this new era that began with our re-branding from a new ISF logo to our web domains and to what still lies ahead.”
“There are very few sports that offer such a strong combination of worldwide reach and grassroots popularity for potential corporate partners. Softball is one of those sports, and we're looking forward to helping further its growth and global presence,” added Helios Partners president Terrence Burns.
