The group, which is campaigning to force a change of ownership of the club, said it is looking for a portfolio of alternative partners keen to align themselves with fans rather than the club’s owner, the Glazer family. The group is also lobbying official United sponsors, including Aon and Nike.
According to MarketingWeek, Manchester-based Sharp will lend its name to a new alternative green and gold team shirt. Proceeds from the sale of the shirts will go to the Prostate Cancer Charity.
“In effect we’re asking them [existing sponsors] and potential sponsors to choose between the fans or the Glazers,” said a spokesman for the group.
The Sharp deal follows a recent agreement with another former Manchester United sponsor, UK-based bookmaker Betfred.
