Draper most recently founded Time & Tide, a UK-based marketing and communications firm that has worked with the English Football Association, the Premier League and Chelsea Football Club.
“Peter’s 30 years of experience working with both sports properties and blue-chip brands, as well as his vast network of industry relationships, strengthen our ability to deliver for clients worldwide,” said Kenyon.
“I have been incredibly impressed with what CAA Sports has been able to accomplish in a very short period of time,” added Draper. “I am thrilled to reunite with Peter Kenyon, and work alongside CAA’s team of first-class executives to expand the agency’s capabilities and reach.”
Los Angeles-based CAA – famous for representing Hollywood A-listers such as Brad Pitt and George Clooney – is taking giant footsteps in Europe following the recruitment of some of the continent’s highest-profile sports executives, which also includes Phil Lines (former director of Media Operations and International Broadcasting for the English Premier League), Philippe Le Floc’h (former UEFA marketing director) and Michael Galjaardt (former Global Sponsorship Manager at the International Tennis Federation).
CAA Sports clients, among others, currently include NFL players Peyton Manning and Tony Romo and the NBA’s LeBron James.
