Coca-Cola’s association with rugby union’s showcase event stretches back to 1995.
“Rugby World Cup Limited is delighted that Coca-Cola has joined the impressive portfolio of sponsors and suppliers for Rugby World Cup 2011,” said Rugby World Cup Limited chairman Bernard Lapasset.
“We look forward to working closely with Coca-Cola to promote rugby around the world as the global sporting community counts down to the start of Rugby World Cup 2011 in just under a year’s time and a Tournament that looks set to position rugby in new markets around the world, reaching out to new communities and audiences.”
Coca-Cola joins the following partners of the 2011 Rugby World Cup: Emirates Airline, MasterCard, Heineken, ANZ and DHL (Worldwide Partners); Brancott Estate and Toshiba as Official Sponsors; Licensing in Motion and RTH (Master Licencees); Canterbury (Official Sportswear Supplier); Gilbert Rugby (Official Ball Supplier); Russell McVeagh (Official Law Firm) and KPMG (Official Tournament Supplier of accounting and tax advisory services).
