The London office will become the hub of the company’s European operations, with group chief executive Andrea Radrizzani leading operations and Miriam Sherlock, the former editor of SportBusiness International, handling commercial activities around the UK.
In Munich, Peter Leible will be the chief representative for Germany, Switzerland and Austria and will be responsible for commercial activities across the three territories.
“We have been waiting for the right time to strengthen our footprint in Europe,” Radrizzani said. “We are cautiously positive about the future for European television, with digital TV building up strong momentum over the last three quarters. We believe our new operations will enable us to capitalise on the upturn in all of the key European television markets, led by the UK in the lead in to the London 2012 Olympics.”
MP & Silva now has 12 offices across the globe.
