PwC has been a strong supporter of football and Australia's bid since 2007 by providing ongoing economic analysis, financial, advisory and legal services. Under the new deal PwC becomes the official Professional Services partner of the bid.
Previous PwC analysis estimated that a FIFA World Cup in Australia would generate $3.9 billion in direct expenditure from items like tickets, accommodation and meals
"We are delighted to officially welcome PwC to our football family as we head into this important phase of our bidding campaign," said Football Federation Australia CEO Ben Buckley. “PwC will continue to be instrumental in building our case and helping us show FIFA that a FIFA World Cup in Australia would be good for football, good for Australia and good for the world.“
FIFA's 24 executive members will select a host for the 2018 and 2022 World Cups in Zurich on December 2.
