Varied kick-offs announced to increase Rugby World Cup exposure

Organisers of the 2011 Rugby World Cup in New Zealand said today that 40 per cent of matches will have late kick-offs in a move to maximise the tournament's global television audiences. Under the plans, 19 of the 48 matches will begin at 8pm (0900GMT) or later, so they will take place between 8am and 10am in Britain, France, Italy and South Africa.

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