The event will be owned and managed by the Thebe Exhibitions and Projects Group (TEPG) with the support of South African Tourism (SAT) as it is in line with the country’s Sports Tourism Strategy.
Research conducted by SAT indicates that more than 10 per cent of international tourists come to South Africa to watch or participate in sports events “Sport provides an added attraction in the tourist offering and now, post World Cup 2010, we should capitalise on this,” said TEPG managing director Carol Weaving.
The event, to be held at the Cape Town International Convention Centre from July 27 to 29 2011, will take the form of an exhibition and an intensive one-day conference plus a comprehensive international hosted buyers programme. More information can be obtained with Carla Massman on +27 11 549 8300 or Rene@tepg.co.za.
