Under the deal with the RFU, which started with yesterday’s match against Slovakia, Kentaro will exclusively market the second and third-party TV rights of all Russia’s home qualification matches in the build up to Euro 2012.
In the other two deals, Kentaro will market the third-party broadcast and related media rights of all Albanian Euro 2012 qualification and friendly matches and additionally distribute the international media rights of all Ukraine´s friendly matches prior to Euro 2012.
Kentaro marketed the TV rights for over 250 matches in the build-up to the 2010 FIFA World Cup, including 90 per cent of South American qualifiers.
