Strachan joins the WMRT on September 13 and will be responsible for identifying and targeting potential Tour title sponsors as well as secondary partners.
"I'm excited to be joining the WMRT team at such an exciting time as its new management looks to take the business forward," said Strachan. "A relationship with the WMRT offers so much to potential commercial partners; it's a clean sport with a positive environmental message, is contested on three continents, is watched by millions, and demands the very best from those who compete.
"Strong focus, strategy, teamwork, attention to detail and consistent performance are all essential elements to success in this sport and I believe are values inherent in successful businesses around the world."
Prior to establishing his own sports marketing business, Strachan held roles at IMG (UK) where he developed corporate partnerships for a number of prestigious tournaments including golf's Open Championship. He also headed corporate sales for Wembley Stadium.
