OMNISPORT - which PERFORM says is “the most comprehensive rights and territory-cleared multi-format sports news service available on the market” - will link video, editorial, data and images and will be available in a range of flexible delivery options to enable broadcasters to publish sports news content across their TV, online and mobile services. Rights for 90 per cent of video stories will be cleared for all platforms.
“Sports fans are consuming sport wherever and whenever they can across any device and we understand that sports news broadcasters need a flexible sports news solution that can be tailored to their service,” said Oliver Slipper, joint-CEO of PERFORM. “We have spoken to multi-platform broadcasters who at present are using providers that deliver only editorial or video formats and often only clear rights for one platform.”
OMNISPORT will be broken down into four content packages: UK Football (including news from the Premier League, Cup competitions, England internationals and English teams in UEFA competitions), Global Football (which combines the UK Football package with in depth news, previews and round-ups from the rest of the world’s leading football competitions), Sport (combining all the content from the Football package with breaking news from all the top global sports) and Special Events (major events).
To test the market for the service, PERFORM launched a beta version for the 2010 FIFA World Cup, which was taken by over fifty broadcasters, internet service providers, mobile operators and publishers including the BBC, CBS Sports, Univision, Sky New Zealand, Vodafone and Orange.
