The deal is understood to be worth around $10 million.Toshishige Hamano, Sharp representative director and executive vice president, stressed that 2012 is the year Sharp celebrates its centennial anniversary.
“I am honoured we will have the opportunity to be a EUROTOP partner for UEFA EURO 2012 in the milestone year of our hundredth anniversary,” he said. “Through this sponsorship, we intend to boost Sharp’s brand value and work to further enhance our business in Europe.”
The announcement comes only a few days after Ukraine revealed its government budget to co-host EURO 2012 with Poland was cut by more than a fifth to $7 billion.
