Geico is the fourth founding partner of the arena, which opens at the beginning of the 2010-11 season, following the signings of beverage company Pepsi, airline AirTran and high-tech firm Harris as top-level sponsors.
The insurer will name the seven-level parking garage next to the arena and the half-time countdown clock.
Last week it was revealed Anheuser-Busch beer brand Budweiser agreed a deal covering arena signage and naming rights to the Budweiser Baseline Bar – a highly visible and entertaining space accessible to all Amway Center ticket buyers aged over 21.
