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Munich 2018 adds six corporate partners

Munich’s bid to host the Winter Olympic Games in 2018 has welcomed six new corporate partners from the German business community.

The six new ‘Friends of the Bid’ are: Arena One GmbH (LLC), Munich Marriott Hotel, medienfabrik Guetersloh GmbH (LLC), Otto Beisheim, Picture Management AG and Riebel Group.

“Germany offered solidarity, a transnational spirit and an openness for new experiences when we hosted the [2006] World Cup,” said Stefan Birnbacher, Managing Director of the Riebel Group. “The Riebel Group are delighted to offer financial backing for the bid in support of our local regions of Munich, Garmisch-Partenkirchen and Königssee, but more importantly we want to help to spark the flame of passion for the Olympic Movement and bring to 2018 Games to Germany.”

Willy Bogner, CEO of the Munich 2018 Bid Committee, added: “We are delighted that the level of backing for the bid is continually increasing and that we are gaining support from small and medium-sized businesses, regionally and nationwide. The commitment from our six new ‘Friends of the Bid’ to Munich 2018 shows that Bavarian businesses are seizing the chance to associate with a national bid at a local level. Every level of the German business community is united in support for the Winter Games in 2018.”

The six partners will help promote the Munich 2018’s brand and bid activities in their business environment, as part of the programme that was set up by Munich 2018 earlier this year in a joint effort with the Chamber of Commerce for Munich and Upper Bavaria.