Under the terms of the agreement, Budweiser will receive arena signage and naming rights to the Budweiser Baseline Bar – a highly visible and entertaining space accessible to all Amway Center ticket buyers aged over 21. Budweiser will also collaborate with the team ob the ‘Good Sport’ programme - an action plan that encourages adult fans to drink responsibly and use a designated driver.
“We are delighted to have Budweiser continue its 21-year partnership with the Orlando Magic in the new Amway Center,” said Orlando Magic president Alex Martins. “In addition to implementing the Good Sport program with Budweiser, we are eager to activate the sponsorship in exciting new ways – including the introduction of the Budweiser Baseline Bar – that will enhance the game-day experience for adults who enter the Amway Center.”
The Amway Center, which will be owned and operated by the City of Orlando on behalf of the Central Florida community, will open this autumn. In addition to serving as the new home of the Orlando Magic, it will compete to host major national events, concerts and family shows.
