According to a report in Focus, the DFL is preparing the marketing packages for new TV rights for the period beginning 2013-14.
Sky currently pays €240 million a year for the live rights to the Bundesliga. It is also a 3D pioneer in Germany, having shown a live Bundesliga match for the first time to a selected audience in Munich this March.
Deutsche Telekom followed a month later when it broadcast a live hockey match, in co-operation with Constantin Media, Plazamedia and the German Sport1, over its IPTV network.
The tender for new contract period will begin next year, one year earlier than previous rounds of bidding for the rights.
