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Toyota announces new Munster sponsorship deal

Toyota Ireland has announced that it is extending its sponsorship of Munster Rugby. The new three-year deal will be worth €5.75 million over the next three seasons and includes the title sponsorship of the Munster team competing in the Magners League, Heineken Cup and British and Irish Cup.

The deal means Toyota will have backed the rugby union club for nearly a decade, having invested more than €13 million since coming on board as the principle sponsor of Munster Rugby in July 2004.

Commenting on the deal, Toyota Ireland managing David Shannon said: “It is a great pleasure for us at Toyota Ireland to announce our continued sponsorship of Munster Rugby until 2013."

"The renewal of this sponsorship further confirms Toyota’s commitment to Munster Rugby and we are privileged and delighted to have the opportunity to work with Toyota for a further three years," added Garrett Fitzgerald, Munster Rugby CEO.