The International Cycling Union (UCI) has signed a new major TV contract with SBS (Australia). The agreement gives the Australian public-service broadcaster exclusive rights in Australia for a three-year period, from 2010 to 2012.
Under the terms of the deal, SBS will broadcast all UCI World Cup and World Championship events for the four Olympic cycling disciplines (BMX, mountain bike, track cycling, road).
All the World Championship events will be broadcast live, while the World Cup events will, at the very least, feature in highlight magazines.
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