Sky TV, which is the host broadcaster for the 2011 tournament in New Zealand, said in February it had no plans to broadcast any games in 3D however it is understood UK rights-holder ITV could bring its own 3D cameras to film matches.
ITV beat off competition from four rival broadcasters to win the TV rights for the Rugby World Cups in 2011 and 2015 late last month.
“There is a bit of a comprehensive review going on at the moment,” said Rugby World Cup tournament director Kit McConnell. “We are looking at the potential for any opportunities not just for Britain but other markets and cinemas. We are still on track to make a decision by the end of the year.”
McConnell added that although 3D broadcast of sport is becoming increasingly common, it is “not an accepted or standard part of the normal consumer experience in the broadcast of international sport at the moment”.
