Brody, who has been at the MLB for eleven years after spending two years as executive vice-president and chief marketing officer at the National Basketball team Boston Celtics, will join Wasserman as a principal and will become a member of the executive management team.
“Wasserman Media Group is already an established world-class leader in the sports business, but what is most exciting about this opportunity is the commitment Wasserman has made to grow and expand its reach and influence,” said Brody.
“John brings extensive industry experience to our company, and he has proven time and again that he has the ability to create new and innovative sports marketing business opportunities, even in challenging economic times,” said Casey Wasserman, Wasserman Media Group chief executive officer.
While at the MLB, Brody sealed a number of commercial agreements with companies such as MasterCard, Pepsi, Bank of America, Anheuser-Busch, General Motors, Taco Bell and State Farm.
