The agreement is an extension of the content acquisition deal signed last June between the club’s digital arm, Arsenal Broadband Ltd., and the agency. MP & Silva will continue to distribute to distribute Arsenal’s programming outside of the UK and Ireland.
“In MP & Silva we have found a partner with the same international ambitions as our own and with an exceptional track record within the world of sports media,” said Arsenal Broadband Ltd general manager Michael Leavey.
MP & Silva group CEO Andrea Radrizzani added that the “new Arsenal Media brand reflects the paradigm shift from a traditional television-centric approach, to one that is focused on creating broader, multi-platform content and programme formats that can be effectively delivered and re-appropriated across different broadcast and media channels.”
A new feature of Arsenal programming starting from the 2010-11 season will be the Arsenal World, a series of new formats to support delayed match coverage based on interviews with and real-life details from the club’s stars.
