The new business, UFA Sports Asia, is a joint venture with Asian sports rights experts Tom Housemean and Jeff Chue.
“We can hit the ground running,” said Houseman, managing director at UFA Sports Asia. “We already enjoy a strong network of pan-Asian relationships, which we can now enhance with a range of attractive new offerings, and these complement perfectly the growing portfolio of properties and rights-holder relationships which UFA Sports has developed in Europe.”
