The deal was brokered by advertising agency ZenithOptimedia and Sky Media, the media sales arm of BSkyB, the owner of the Sky Sports channels. It covers the 2010-11 and 2011-12 seasons.
Carling branding will appear in the opening and closing sequences of match programmes, on either side of commercial breaks, during matches, also around online coverage of the SPL on ESPNSoccernet.com and the Sky Sports Network.
Sky and ESPN will each show 30 live matches from the SPL in each of the two seasons covered by the deal. Sky’s first live match of the 2010-11 season is Inverness Caledonian Thistle v Celtic on August 14. ESPN’s first match is Motherwell v Hibernian on August 15.
