Red Bull, who first became an ECB partner in 2005, will continue to supply the England team with their products at all international matches. In return Red Bull will receive a comprehensive range of sponsorship assets that includes in-ground advertising, ticketing and hospitality, branded drinks boxes around the boundary edge and product placement around international cricket stadia.
“Red Bull is an established partner of the England cricket team and we are delighted it continues to see great benefit from its association with the team,” said ECB Head of Sponsorship Mark Pearce.
“Having recently regained the Ashes and been crowned ICC World Twenty20 champions this is an exciting time for the England cricket team. Over the coming twelve months the team has the chance to retain the Ashes down under and compete for the ICC World Cup in India in early 2011 so it promises to be a year in which cricket continues to attract huge media attention.”
Earlier this month the ECB announced Jaguar as its Official Vehicle supplier of the England Cricket Team for an initial four years in a deal brokered by The Essentially Group.
