Under the terms of the deal, MP & Silva has acquired the exclusive global media rights, excluding current agreements in place in selected markets.
“Spanish basketball and Liga ACB have always been held in high regard, particularly when we consider that Spain is the reigning FIBA World Champions and that more Spanish teams are represented in the Euroleague than any other league, so we are pleased to forge this strategic alliance with ACB,” said Andrea Radrizzani, Group CEO, MP & Silva.
“With Liga ACB boasting the likes of current European champions, FC Barcelona, as well as Real Madrid, who have won the European crown more times than any other basketball club, we have always been thoroughly convinced that the Liga ACB has tremendous potential to grow, thus we are looking forwardto work with ACB to strengthen their global brand equity and broaden its reach to a wider international audience.”
Founded in 1982, the ACB is widely-regarded as one of Europe’s top professional basketball competitions. Liga ACB has churned out some of the world’s top basketball stars, including Barcelona’s Juan Carlos Navarro, Pau and Marc Gasol, Jorge Garbajosa and Rudy Fernández.
