Braun, the shaving products brand owned by Procter & Gamble, becomes a Porsche sponsor for the first time, sponsoring the “VIP car” piloted by motorsport celebrities at races in the Porsche Mobil1 Supercup.
Porsche has renewed deals with ExxonMobil and Michelin, adidas, Emitec, Brembo, Ultimate, BT Bremsen Technik and Stand 21.
The company has renewed deals around hospitality with Rolf Benz, WMF and Darboven.
Hewlett-Packard has renewed its deal to sponsor Porsche-organised race the Carrera Cup Deutschland.
