SportBusiness.com

FIS revamps sponsorship of Cross-Country World Cup

BMW has been announced as an international sponsor of the Fédération Internationale de Ski (FIS) Cross-Country World Cup, as the event revamps its sponsorship structure.

The Cross-Country World Cup will have five main international sponsors from the 2010-11 season - one presenting sponsor and four other main sponsors.

The sponsors announced so far include heating system maker Viessmann, which will be the title sponsor of the series, as it has been since 2002-03.

Sports and heart-rate instruments company Polar will be the official timing sponsor.