The office will be headed by Sunny Vo, formerly of Vietnam-based football marketing company Vietnam Football Media.
“Considering that Vietnam’s economy continues to strengthen at a stable 6.5 per cent GDP growth and with football being a key sport here, we have earmarked Vietnam as a vital market for us to establish a local presence for the group,” said Andrea Radrizzani, MP &Silva's group CEO.
The agency recently acquired rights for the English Premier League in Vietnam, and agreed a deal to sell the media rights for Vietnam Football Federation matches, involving the Vietnamese Olympic and senior teams, including home qualifiers for the Asian Football Confederations Asian Cup 2011 and 2015, the World Cup 2014, and the Olympic Games in 2012 and 2016.
