The Vizeum and IMG agencies have won the strategic media planning account for BT's sponsorship of the London 2012 Olympics.
Campaign magazine reports that Aegis-owned agency Vizeum and IMG won its pitch against a number of undisclosed agencies.
Vizeum will work on BT’s media strategy, while sports-specialist IMG will create sponsorship activation on the account.
BT is a first-tier domestic sponsor of the London 2012 Olympics and its official communications services partner in a deal worth around £80 million.
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