Neo Sports Broadcast executive VP ad revenue Raju Udupa told Indiantelevision.com that five sponsors have come on-board: "We have HUL, Tata DoCoMo and Airtel DTH as co-presenters. Lemon Mobile and Tata Motors are associate sponsors. We have sold spots for Rs 225,000 per 10 seconds and are targetting revenues of Rs 1 billion."
Media analysts however say the target of Rs 1 billion is highly ambitious given this year's seven-match edition clashes with the football World Cup. Neo is holding back 10 per cent of its inventory should India make it to the final. The broadcaster is spending Rs 25 million on marketing activities.
Udupa added deals have also been made with spot buyers including Micromax, HCL, Perfetti, Nissan Auto, Godfrey Phillips, Piramal Healthcare and K Lakshmi Cement.
